Proposals
Have your say

A Sensitive Restoration Providing a New Wellness Destination for Mayfair

The Birley Clubs is pleased to present a public consultation on proposals for a sensitive refurbishment of 49-50 Berkeley Square to create a new wellness destination, Life.
We are proposing a heritage-led refurbishment, alteration and basement development to regenerate the existing buildings and enhance the locality by offering innovative and sustainably designed health, wellness and spa facilities. Our proposals will also deliver a wide range of local employment opportunities to support Westminster’s economy and residents.
Our proposals will look to protect and regenerate the existing townhouses, restoring and enhancing their historic character.

THE SITE

49 and 50 Berkeley Square are both independently listed mid-terrace townhouses of historical significance.

49 Berkeley Square comprises 6 storeys, with all floors previously serving as private-let offices. It is believed to have suffered extensive damage during the 20th century, and consequently requires substantial work to refurbish and enhance the existing building.
50 Berkeley Square comprises 5 storeys and is currently in a neglected state, having stood vacant since February 2020. Both buildings are located In the heart of the Mayfair Conservation Area, directly off Berkeley Square.
Our proposals will respect the heritage of the site, protect and enhance the existing historic buildings.
View the site
Aerial View from Berkeley Square, North West facing.
Delivering a thriving new health and wellness club with spa and relaxation facilities for the Mayfair community
Delivering a thriving new health and wellness club with spa and relaxation facilities for the Mayfair community
Providing a wide range of local employment opportunities acrossthe health, wellness and hospitality sectors
Providing a wide range of local employment opportunities

Our Proposals

A sensitive refurbishment which restores the townhouses and reinstates their original entertainment use
A sensitive approach which restores and enhances the existing townhouses
View our proposals
Introducing a high-quality lifestyle and wellness offering to enhance the local economy
Introducing a high-quality lifestyle and wellness offering to enhance the local economy
A green approach with new garden terraces to maximise opportunities for outdoor living and urban greening
A green approach with existing and new garden terraces to maximise opportunities for outfoor living and urban greening

About the Operator

Birley-Clubs-Logo

The Birley Clubs consist of five private clubs, each of them distinct from one another and utterly unique in London, if not the world. 

The glamour of Annabel’s, the continental grace of Harry’s bar, the contemporary elegance of George, and the old-world charm of both Mark’s club and Bath & Racquets.  All clubs share the same values of discreet and attentive service, scrupulous sourcing of ingredients and a meticulous attention to detail.

We have assembled a first-class team to work across all aspects of the refurbishment:
Planning Consultant: DP9
Planning Consultant: DP9
Project Architect: Jeremy Blake Architects
Project Architect: Jeremy Blake Architects
Communications and consultation: Concilio
Communications and consultation: Concilio
Heritage Consultant: Jon Lowe Heritage
Heritage Consultant: Jon Lowe Heritage
Structural and Fire Engineer
Structural and Fire Engineer
M&E Engineer & BREEAM Assessor: KJ Tait
M&E Engineer & BREEAM Assessor: KJ Tait
Sustainability Consultant: Hospitality Energy Saving
Sustainability Consultant: Hospitality Energy Saving
Highways Consultant: Velocity
Highways Consultant: Velocity
Acoustic Consultant: RBA Acoustics
Acoustic Consultant: RBA Acoustics
Ecologist: Ecology Network
Ecologist: Ecology Network

We want to gather your feedback to ensure that our plans reflect local priorities.

Have your say by attending our in-person drop-in event, or completing our online survey.

Public Exhibition

  • We held a public exhibition on our plans on Wednesday 18th October.
View the boards

Online Survey

  • Our consultation survey has now closed.

A new wellness destination for Mayfair

View our proposals
  • Email: ifraser@conciliocomms.com
  • Phone: 0800 193 9945
Planning Consultant: DP9
Planning Consultant: DP9
Project Architect: Jeremy Blake Architects
Project Architect: Jeremy Blake Architects
Communications and consultation: Concilio
Communications and consultation: Concilio
Heritage Consultant: Jon Lowe Heritage
Heritage Consultant: Jon Lowe Heritage
Structural and Fire Engineer
Structural and Fire Engineer
M&E Engineer & BREEAM Assessor: KJ Tait
M&E Engineer & BREEAM Assessor: KJ Tait
Sustainability Consultant: Hospitality Energy Saving
Sustainability Consultant: Hospitality Energy Saving
Highways Consultant: Velocity
Highways Consultant: Velocity
Acoustic Consultant: RBA Acoustics
Acoustic Consultant: RBA Acoustics
Ecologist: Ecology Network
Ecologist: Ecology Network

© 2024 All Rights Reserved.

49-50 berkeley square

Thank you for participating in the public consultation on our proposals for 49-50 Berkeley Square.

Our application has now been validated by Westminster City Council and can be viewed in full on the Westminster Planning Portal here (Reference: 23/07873/FULL)
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